INCOMaR 2015 - 5th International Conference on Marketing and Retailing 2015 (INCOMaR 2015)

Usinesses can no longer stay idle and be happy with existing position whilst the world is revolving with new technologies and innovations. Marketing and retailing are seen as the core areas in business where dynamism persists. Companies that fail to ENGAGE their customers, employees and business partners ? in their effort to innovate and seek new platforms to enhance their marketing and retailing practices will be left behind in a highly competitive, rat-race era of globalization.
In response to this scenario, the Faculty of Business and Management (FBM) and Institute of Business Excellence (IBE), Universiti Teknologi MARA (UiTM) Malaysia in collaboration with IEEE Joint Chapter of Malaysia will be organizing the 5th International Conference on Marketing and Retailing (INCOMaR 2015). The tradition started in 2007 when the 1st INCOMaR was organized with the National Productivity Centre (now Malaysian Productivity Corporation) as the industry partner. The 2nd INCOMaR in 2009 was co-organized with the Chartered Institute of Marketing (CIM). Since then, INCOMaR has been known for its collaborative efforts with reputable partners and have been enjoying support from participants all over the world.