EURAM 2011 - EURAM 2011 : European Academy of Management

THEME: Management Culture in the 21st Century

The European Academy of Management (EURAM) is a professional community of engaged management scholars and reflective practitioners and is open, inclusive, international and cross-cultural. The EURAM Annual Conference is the main activity that builds and nurtures this community.

The overall theme of the EURAM 2011 Annual Conference is the management of culture in organisations. Culture is a complex, pervasive and deeply grounded set of assumptions. Culture represents valid organisational past experiences. It could be observed as a system that amalgamates values, beliefs, strategies, behaviours, goals and philosophies. Culture transfers these from individual to individual, from group to group, and from generation to generation. Culture may form traditions and norms and also influence the creation of routines and procedures which are useful to adopt in order to achieve successful and sustainable development. However, this positive loop can turn into a negative one. Sometimes organisations persist in their consolidated behaviours in front of a dramatically changing environment, resulting in failures. In these situations, which parts of culture are worth maintaining and which ones should be renewed? What type of culture helps to build successful and sustainable businesses in the 21st century? What can we learn from the past as well as from previous cultures? How can we transfer this knowledge across borders? You are now invited to submit proposals for the EURAM 2011 meeting. Any submissions within management research are invited, but submissions covering the topic of the management of culture are particularly encouraged.

The EURAM Conference in Tallinn builds its goals on those of the previous ones. Ljubljana and Bled 2008 concentrated on diversity in Europe and the implications for leading and managing change. EURAM’11 takes this theme forward with leading and managing change in culture in European countries that are geographically, culturally, historically, economically, institutionally, demographically and socially different. Liverpool 2009 offered a debate on how ideas about renewal and renaissance can be
translated to new environments. Rome 2010 was engaged in the interpretation of the economic downturn and the financial crisis. Tallinn 2011 will focus on cultural transfer from the older EU countries to the newcomers, as well as vice versa.

Tallinn is the European Capital of Culture in 2011, which makes it the perfect location for these debates. The unique value of Tallinn’s Old Town lies in the outstanding preservation and conservation of its medieval architecture. The Old Town of Tallinn is on the UNESCO’s World Heritage list since 1997.
The Estonian Business School, founded in 1988, was the first institution in Estonia to award a degree in business education. While Estonia might be a small country, it is experiencing a positive transformation process. We can assure you that you will enjoy a warm and generous welcome and are looking forward to seeing you in Tallinn.