Business Writing 2016 - Webinar On New Guidelines for Business Writing- "How to Meet the Expectations of Today's Reader"

Overview:
If applying three simple strategies to your business writing could increase three-fold the likelihood that people would actually read what you write ' wouldn't you want to know what those three strategies are? And if consistently applying those three strategies could build your reputation, make you more productive, and boost your credibility, wouldn't you want to adopt those three strategies today? Join civility and communication expert Lew Bayer and learn the top three new guidelines for modern business writing.
Why should you attend: Research suggests that how a person writes- particularly in business, can tell a reader a lot. For example, people may make judgments about your education, experience, credibility, honesty, professionalism, and even your age and gender based on how you write. And, in addition to negative impressions, poor business writing can impact service delivery, workplace and client relationships, and the bottom line. Learning and adopting simple techniques can ensure you send a positive impression, and potentially decrease the time you spend writing by up to 50%- as an important added bonus, effective writing can increase the possibility that someone will actually read what you write, and respond appropriately.
Areas Covered in the Session:
Why you- the writer, are actually to blame if readers aren't responding the way you want them to
How to identify your purpose and clearly express that purpose for the reader
Action-oriented writing strategies that encourage others to read what you write
How to write subject lines and opening statements that have impact
Elements of tone and how to know what is appropriate
The “logical" order of content for short reports, memos and other business documents
The difference between proofing and editing?
Who Will Benefit:
Human Resources Professionals
Administrative Professionals
Training Specialists
Learning and Development Specialists
Instructor:
Lew Bayer A commitment to choosing civility and striving daily to practice what she preaches has made Lew Bayer an internationally recognized leader in her industry. For the past 14 years, Lew has lead the team at Civility Experts Worldwide- now 33 affiliates strong with representation in 12 countries- and earned the title of Canada’s leading expert on civility in the workplace.
Lew is a recipient of the Manitoba Woman Entrepreneur of the Year Award for International Business. She was also nominated for the RBC Canadian Woman Entrepreneur of the Year Award in 2009, 2010 and 2011. In May 2010, Lew was the first Canadian to be awarded the prestigious AICI International Civility Star Award.
Release of The Power of Civility in May 2011 makes Lew an 8-time published author. She is a national columnist who is frequently called upon for expert advice and she has worked with organizations large and small in a range of sectors all over the world.
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