2015 - Webinar On FDA's Ambitious Regulation of Social Media

This webinar will provide insight on how to manage your marketing activity and gauge what regulatory risks your business is willing to accept when it uses social media. Attendees will see how a firm’s regulatory profile requires cooperation between marketing, regulatory affairs, legal counsel, manufacturing, engineering and finance departments. They will understand that a weak link in any department leaves the entire corporation vulnerable to FDA enforcement. And above all, attendees will also begin to apply the boundaries the FDA uses now and understand how easy it is to promote yourself into a corner.
In this webinar:
Learn how the FDA interprets advertising and promotion in principle and in fact
Understand the ways a firm triggers a violation due to its social media practices
See how sales and marketing departments play a central role, for better or worse
Learn how the federal government holds executive management responsible for missteps in promotion and advertising practices
Areas Covered in the Session :
FDA labeling vis-à-vis promotion and advertising via social media
Direct to consumer marketing issues
Fair and balanced information considerations
Context of messaging and target population
Exemptions for social media use
Management roles and responsibilities
Who Will Benefit:
Regulatory managers
Product specification developers
In-house legal counsel and contract specialists
Owners and executive managers of new or developing firms of new or developing firms
Third party consultants
International trade managers
Own label distributors
Sales and marketing executives and managers