HealthCare Compliance Training 2014 - Social Media Trends, Best Practices and Compliance for Healthcare Professionals - 2-day In-person Seminar

Overview:
Having a social media strategy should be an integrated part of a healthcare marketing plan. Many questions arise when deciding how to best engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.
But there are risks in using social media without an understanding of the differences in the platforms and the best way to use them to communicate. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways poorly implemented social media can negatively impact your company.
? How does your practice use social media?
? Do you have social media policies, best practices and training to comply?
? How do your employees use it and do you monitor their activity?
Areas Covered in the Session:
? Social Media Platforms
? Benefits to providers, patients and community
? Success Stories
? Social media violations
? Social Media Compliance
? Best practices
? Key takeaways
ABOUT SPEAKER:
Janet Kennedy, CMD
Director, Marketing and Digital Strategy
Janet Kennedy, CMD is a 25-year interactive marketing professional. She is the Director of Marketing and Digital Strategy for Health Vue, a healthcare marketing analytics firm focusing on population health strategies.
Janet is the Host of Get Social Health, a podcast about social media for healthcare and is partner in a consulting firm of the same name. Janet is a frequent speaker and author of content on social media in healthcare for EHR2.0 and Get Social Health. She is active in numerous healthcare, startup and interactive associations including Startup Weekend, NC Healthcare and Pharmaceutical Thought Leaders, Health 2.0 Triangle and CHPRMS.
DATE AND VENUE:
Location: SFO, CA | November 20th & 21st, 2014 |9:00 AM to 6:00 PM
Venue: WILL BE ANNOUNCED SOON
Price: $1,295.00
Register now and save $200. (Early Bird)
Until October 20th, Early Bird Price: $1,295.00
from October 21st to November 18th, Regular Price: $1,495.00
Contact Information
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