CSR 2015 - 3rd International Conference on CSR and Sustainable Development

A popular explanation of the term CSR is the continuing commitment by businesses to behave ethically and contribute to economic development, while improving the quality of life of the workforce and their families as well as of the local community and society at large. Over the last few years an increasing number of companies worldwide have started promoting their business through Corporate Social Responsibility strategies because the customers, the public and the investors expect them to act in sustainable as well as responsible manner. In some cases, CSR is a result of various social, environmental and economic pressures while in case of many large corporations, it is primarily a strategy to divert attention away from the negative social and environmental impacts. It enables the company to leverage its products, employee strength, networks and profits and up to some extent to create a sustainable change for marginalized communities.