Compliance 2013 - Social Media Trends, Best Practices and Compliance for Healthcare Professionals

Overview: Having a social media strategy should be an integrated part of a healthcare marketing plan. Many questions arise when deciding how to best engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.
But there are risks in using social media without an understanding of the differences in the platforms and the best way to use them to communicate. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways poorly implemented social media can negatively impact your company.
How does your practice use social media?
Do you have social media policies, best practices and training to comply?
How do your employees use it and do you monitor their activity?
Areas Covered in the Session:
Social Media Platforms
Benefits to providers, patients and community
Success Stories
Social media violations
Social Media Compliance
Best practices
Key takeaways
Who Will Benefit:
Healthcare Staff
Administrators
Marketing Departments
Compliance Officers
Communications Teams
Janet Kennedy is a 25-year interactive marketing professional. She is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm whose clients include the healthcare, utility, financial and franchise verticals. She is the past-President of the Triangle Interactive Marketing Association and on the Board of numerous nonprofits and trade associations. Janet is the Moderator of two online communities in the healthcare space, NC Healthcare and Pharmaceutical Thought Leaders in LinkedIn and Google Plus. She is a co-founder of Online Speakeasy, a digital and social me.
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