DMM 2014 - International Workshop on Data Mining in Marketing

In business environment data warehousing - the practice of creating huge, central stores of customer data that can be used throughout the enterprise - is becoming more and more common practice and, as a consequence, the importance of data mining is growing stronger. Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.
In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.
The goals of this workshop are to:
to provide a forum for identifying important contributions and opportunities for
research on data mining as it applies to marketing
to promote the systematic study of how to apply data mining to marketing
to show case applications.
Topics of interest include (but are not limited to):
Applications in Marketing
Methods for User Profiling
Mining Insurance Data
E-Markteing with Data Mining
Logfile Analysis
Churn Management
Association Rules for Marketing Applications
Online Targeting and Controlling
Behavioral Targeting
Juridical Conditions of E-Marketing, Online Targeting and so one
Controll of Online-Marketing Activities
New Trends in Online Marketing
Aspects of E-Mailing Activities and Newsletter Mailing