EMG 2012 - 2nd Annual International Conference on Enterprise Marketing and Globalization

Topics of interest include, but are not limited to:
Advertising/ marketing communication issues
Branding
Conceptual models and theories
Corporate responsibility, ethics and social responsibility
Distribution channels
Electronic Marketing
Innovation and new product development
International and cross-cultural marketing
Marketing research and research methodologies
Marketing strategies for halal certified products and services
Personal selling and sales management
Pricing issues and strategies
Retailing
Services marketing
Strategic marketing and market orientation
Tourism marketing
Social marketing
Social communications and advertising
Non profit marketing and fundraising
Responsible consumption
Vulnerable consumers
Sustainability and green marketing
Public sector marketing and communication
Network analysis in social marketing
Social marketing in a community development context
'Relationship marketing' within social marketing
Social Media as Part of the Overall Company Strategy
Social Media and Marketing Budget Allocation
Social Media and Organizational Structure
New Product Development and Marketing Challenges
Forecasting- tools, techniques, organizatioal issues
Marketing Strategy and Firm's performance
Technology and marketing effectiveness, Interactive marketing tools and implications for firms
Marketing analytics: Use of tools, building infrastructure, competence and capability
Marketing decision support systems, Marketing information systems
Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand
Business-oriented and consumer-oriented e-commerce
Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects
Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance