Employees 2009 - Extending Your Brand to Employees Conference

Extending Your Brand to Employees Conference

Topics to be Addressed December 1 â?“ December 2, 2009

HR, Marketing and Communications professionals grapple every day with pivotal employer branding questions: How and why do employees choose to embody a brandâ?”or not; what does the organization as a whole need to do about it? And what are realistic expectations for the role of specific functions and individuals?

The 2009 Extending Your Brand to Employees Conference will provide a forum to hear from thought leaders, share with one another and learn from peers and colleagues from other functions. The discussion will stem from timely employer branding questions that every company faces in some form.

What does an â?œinclusive form of brand managementâ?? look like and how can companies ensure that all employees have a positive impact on the relationship between the consumer and the brand?
As Social Media delivers unprecedented technology (and power) to employeesâ?™ desktops, how can employers make sure that power is unleashed to helpâ?”not hinderâ?”the brand?
As a distant workforce (e.g. remote employees working from home) is becoming more prevalent, what are the implications for conventional employer branding wisdom?
What does it take for HR and Marketing to transform a culture to better engage employees in the brand? And is it even possibleâ?¦or is corporate culture simply immutable?
How can we foster, measure and grow â?œemployee ownersâ?? in our company?