sconf 2011 - 5th International Conference on Services Management

s the technological changes get more complex, the corporate world is confronted with creating and engaging meaningfully with customers. The technology changes would create opportunities for new products and the service component would increasingly become important. Customer experience is a key theme for meaningful engagement in the market place. All the sources of competitive advantage should lead to superior and meaningful customer and stakeholder engagement. The sources of competitive advantage could be numerous such as access to scarce resources, technology, first mover advantage, supply chain, marketing strengths, service processes among other areas.

This conference attempts to explore the influence of technology on the management of services across various segments such as information technology, healthcare, hospitality, telecom, education, infrastructure, retailing, and logistics among others. It also assesses how technology drives internationalization and contributes to superior customer experience.

CONFERENCE TRACKS
Globalization challenges and response of service industry

Competitiveness and Internationalization of service industry

Technology and Emergence of new service business models

Building competencies for growth in services industry

Corporate initiatives on innovation for growth

Marketing in services industry

Benchmarking

http://www.jsr-iimt.in/sconf2011/index.htm