MSME 2019 - 2019 AU International Conference in Business & Economics

Sustainability has been called a “mega trend” of the current time creating added emphasis on the joint responsibility of governments, businesses and individuals for reaching the UN sustainability goals, but also on new opportunities for business. Because of their high growth in both production and consumption, middle income or emerging economies are playing an increasing role globally, both in terms of business opportunities and in the quest for sustainable development. We also currently witness a lot of creativity among researchers in Asia and elsewhere in terms of creating a better understanding of and facilitating sustainable development and business opportunities in an emerging economy context.