CTI 2019 - Workshop on “Competing through Innovation”

Organizations and nascent entrepreneurs covet successful launch of new products and/or new ventures, and leading competitive edge. However, many are unsure how to get there. This workshop focuses on the role of continuous innovation in consummating these goals. It brings together practical knowledge on how nascent entrepreneurs and existing organizations (including for-profit and not-for-profit private entities and government-linked companies and agencies) can achieve success in the new millennium’s competitive business environment through innovation, opportunity exploitation, and implementation of compelling business models.
The workshop will address the following subjects: the link between innovation, entrepreneurship and intrapreneurship; classifications and sources of innovation; innovative idea evaluation; business model development; market analysis and market entry strategies; and market performance monitoring. The course will embrace multiple delivery methods.