EIASM 2011 - 18TH INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE

THEMES AND AREAS
A. Organizing for product development
- Team working
- Managing cross-functional interfaces
- Project management and multi-project strategies
- Human resources capacities ? Motivation and goals
- PD in Small and Medium Enterprises

B. Knowledge and IT resources in PD
- Knowledge development
- Learning and continuous improvement in PD
- Internet support in product development
- Advanced design technologies and groupware
- Experimentation and prototyping

C. Product development strategy and performance
- Linking product development to business strategies
- Business models and PD
- Technology strategies and policies
- Product line planning and product strategy
- Product platforms and shelf innovation
- Sustainable product development
- Performance measurement of PD

D. Leadership and creativity in PD
- Leadership styles and impact on PD
- Creative and innovative climate
- Understanding the role of managers in PD
- Managing creative talents, specialists and professionals
- Innovation culture in PD

E. Creativity and Design Management and Busisness Performance
- The interaction between design and PD
- Applied Ethnography, empathy and design scenarios
- Emotional and experience design
- Human factors in NPD

F. Product development in a global context
- Virtual and global PD management
- Integrating localization and standardization
- Cross-cultural PD

G. Networks and alliances in PD
- Alliances, joint ventures and forms of collaboration
- Role of suppliers and customers in PD
- PD and the supply-chain
- Outsourcing of PD
- Networks of innovators and virtual organizations
- Industry-university collaboration

H. Radical product innovation
- Developing new products in highly uncertain contexts
- Understanding pre-emerging markets
- Developing disruptive technologies
- Setting product standards
- Patenting
- User Centered Product Innovation

I. Product development process
- Flexible and iterative development processes
- Risk management in PD integrating research and development
- Technology selection and integration
- Idea handling and concept generation
- Product-life cycle analysis and management
- Concurrent engineering, QFD,DFM
- Environmentally driven design

J. Product development in services and software
- New service development
- Service blueprint and interaction design
- Integration of ICT in traditional products
- Software development
- Development of web-based services

K. Marketing, users and product development
- Marketing and PD
- Brand management and PD
- Analysis of user needs
- Analysis of socio-cultural trends
- The role of lead users

L. Entrepreneurship and PD
- Product development in new ventures
- Product innovation and academic spin-offs
- Financing product development

M. Product Development in SME

N. Open Innovation ? Product Development in communities and in cooperation with Communities

O. Teaching Innovation and New Product Development Management

P. Innovate through Design
The aim of this new track is to start a discourse on innovating through design. Topics of interest include design driven strategies for product development, design thinking, and strategic design.

As is the tradition of the Conference, priority will be given to research that has an empirical basis.