2018 - What do effective Amazon marketing strategies look like?

OVERVIEW
With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized. The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components. The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices as well as real-world case studies. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
WHY SHOULD YOU ATTEND
The most common concern from brands (manufacturers) regarding a formal presence on Amazon, is channel erosion. Brands do not want to compete with their retail channel partners. Similarly, retailers do not want to compete against themselves, at lower margins. By following Amazon online marketing strategy andbest practices outlined in this presentation, manufacturers and retailers have an opportunity to have a profitable presence on Amazon, with minimal damage to retail partners or sales margins.
AREAS COVERED
This session will cover three primary areas of associated with a strong presence on Amazon:
• Relevance factors
• Performance factors
• Advertising via Amazon Marketing Services (AMS)
LEARNING OBJECTIVES
Amazon is now a full-blown competitor of Google and Facebook, in terms of both traffic and advertising revenue. Half of all product searches begin on Amazon (not Google), so manufacturers and retailers cannot afford to ignore the retail giant. This webinar will outline two primary ways to market your products on Amazon: organic optimization of product pages and paid advertising.
WHO WILL BENEFIT
• Chief Marketing Officers
• VP Sales &Marketing
• Marketing Directors
• Retail Marketing Managers
• Responsible for driving brand awareness
• Sales for their organizations
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