ICBCMM 2019 - International Conference on Business Communication, Marketing, and Management

Public Relations, Media Relations
Technology and Mass Communication
Consumer Psychology and Behavior
Ethics (Media, Marketing, Advertising, Business)
Persuasion and Motivation
Media Psychology
Communication Biases and Fallacies
Media Planning and Buying
Integrated Marketing Communication
Behavioral Economics
Choice Theory
Propaganda
Decision-Making and Decision Science
Competitor Analysis
Branding and Positioning
Market Research, Segmentation, Penetration
Social Media
Demographics and Psychographics
Niche Audiences (Millennials, Seniors, Children, Hispanics, etc.)
Setting/Measuring Goals and Objectives
Marketing Management
Media Law, Advertising/Marketing Law
Noise and Clutter
Share of Voice
Industry Trends and Challenges
Other topics will also be considered if they fit within the conference's themes of business, communication, marketing, and management.