2018 - Wowing with Words: Writing to Fuel Career Success

OVERVIEW
Jack Appleman, corporate writing instructor and top-selling author, will lead you through a dynamic, fast-paced webinar. You’ll practice his time-tested strategies with challenging exercises and walk away with the confidence to write clear, concise and compelling text that will help you achieve your desired results.
WHY SHOULD YOU ATTEND
Whether you’re a manager trying to engage employees, a job seeker trying to break through the clutter, or a business owner promoting your services, effective writing will drive better outcomes.
AREAS COVERED
• Get simple—get powerful
• Be concise—dump your trash
• Grab attention—be compelling
• Master emails—boost productivity
• Persuade readers—tap their WIIFM (What’s in it for me?)
LEARNING OBJECTIVES
At the end of this session, you will be able to:
• Tap your natural communication instincts to simplify the writing process.
• Craft engaging messages that grab attention and persuade readers to take your desired actions.
• Enhance email efficiency and drive personal productivity.
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