2018 - How To Go Global: 5 Effective Foreign Market Entry Techniques

OVERVIEW
Due to cost advantages from producing overseas, revenue opportunities from foreign sales, and the potential to exploit a new technology, tapping international markets holds the greatest potential for business growth. International sales should be an integral part of your business plan. Proven strategies include exporting, licensing, joint ventures, acquisitions, and establishing an overseas facility. The optimal approach depends on the characteristics and objectives of that particular firm. With the increasingly globalized and competitive market place, moving beyond the domestic market is a step few companies can ignore. Attend this practical webinar to learn how to grow your business internationally and to understand the advantages and disadvantages of several foreign market entry techniques.
WHY SHOULD YOU ATTEND
Attend this practical webinar to learn how to grow your business internationally and to understand the advantages and disadvantages of several foreign market entry techniques.
AREAS COVERED
• What foreign market entry technique is the best for your company?
• Exporting 101
• Technology Licensing
• Joint Ventures
• Acquisitions
• Establishing a foreign subsidiary
• Why growing your business should be an integral part of your business plan?
LEARNING OBJECTIVES
• How to grow your business internationally?
• Why growing your business internationally is integral to your business plan?
• What is the optimal foreign market entry technique?
• Advantages/Disadvantages of
o Exporting
o Licensing
o Joint Ventures
o Acquiring a company
o Establishing a foreign subsidiary
WHO WILL BENEFIT
• Marketing Managers
• International Trade Managers
• Export Departments
• Business Owners
• International Distributors and Agents
• International Sales Persons
• Chambers of Commerce
• Economic Development Groups
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