2018 - Understanding & Analyzing Financial Statements

OVERVIEW
Non-financial professionals are challenged in today’s business environment to manage and ensure full and efficient utilization of limited resources to improve profits and productivity and achieve overall business success. This requires a foundation of understanding & analyzing of financial statements.
Financial transactions of a business are transformed through an accounting process to three key and required financial statements. They are:
Balance Sheet which shows what the company owns minus what it owes and the resulting financial strength of the company
Income Statement which indicates the comparison of revenue earned from providing goods and services less the costs or expenses used to provide the goods and services. This resulting comparison is called profit or surplus
Cash Flow Statement which indicates the company’s sources and uses of funds
The ability to understand and analyze financial statements is key and relevant to making sound business decisions. One essential key is the understanding of the different terms, tools and techniques used in the process of preparing these statements. Non-financial professionals find this a conflicting challenge and need a simple framework for understanding &analyzing these statements.
This webinar provides this simple platform and moves the many myths about accounting and financial statements to simple to understand and apply tools and techniques. Special emphasis is placed on understanding of the various terms used. These financial statements are considered the language of business and the means and methods by which the financial health of the company is conveyed to the owners, managers, and stakeholders. This webinar will provide you a sound working knowledge of financial statements and substantially enhance your ability to use them in the management of resources, improving the profits and productivity of your company. This webinar has been specifically prepared for the non-financial professional.
WHY SHOULD YOU ATTEND
To obtain the following:
The basic framework used in the preparation of financial statements
The basic components of each statement and their use in business decisions and resource management
Simple understanding of finance & accounting
Simple understanding of:
Cash vs. accrual basis accounting
Accounting concepts and building blocks
Core components of financial statements
Analyzing financial statements as the language of business
Simple financial statement terminology
Simple signs of business financial health
Financial statement red flags, cautions, and concerns
Relevant ratios to improve profits and productivity with attendee exercises and engagement
Essence of ratios, trends, comparisons, and cash in all business analysis and decisions
Review of five essential categories of ratios to measure impact of:
Profitability
Efficiency
Liquidity
Solvency
Cash
Essential essence and utilization of:
Working Capital
Cash Management
Free Cash Flow
Overall you will learn in simple to understand and apply tools and techniques how to understand and analyze financial statements.
AREAS COVERED
How financial transactions are transformed into statements
Overview of statements using real samples
Key accounting concepts & principles
Financial statement terminology
Positive signs of financial health
Red Flags that provide caution
Determining liquidity & cash management
Reading & understanding Annual Reports
LEARNING OBJECTIVES
Comprehensive understanding of financial statements and how they are the language of business
How financial transactions are transformed to financial statements
Basic accounting concepts & principles
Signs of financial health to aid in decision making
Financial Red Flags as caution in decision making
Understanding liquidity & cash management
How to read & understand Annual Reports
WHO WILL BENEFIT
All professional & non-professional financial personnel, Business Managers, Stakeholders, Analyst, Entrepreneurs, Investors etc interested in learning how to understand & analyze financial statements.
SPEAKER
Carl Young is an Author, Speaker, Trainer, Consultant, and Coach. He holds a MBA and completed graduate studies in Accounting and Taxation. He is a former CFO of a 275M, high growth technology based company. He has over 25 years of senior level business management experience. In addition, he has over 25 years of training experience in finance, accounting and business management. Former CEO of his own small parts manufacturing company as well as former Senior Financial Associate of major consulting firm.
Carl is a member of the following organizations: American Society of Corporate Controllers, Council of Experts (investment firm Gersen&Lehrman), Society of Industry Leaders (sponsored by Standard &Poors), and the National Association of Accountants.
An engaging and entertaining speaker and trainer who draws from his experience as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include plenty of audience interaction. He has branded himself as Mr. Simplicity! His goal is to make finance and accounting relevant to non-financial professionals using tools and techniques that are simple to understand and apply.
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