2017 - LinkedIn and Content Marketing

OVERVIEW
Content marketing is the creation of relevant content that provides value to your current and target customers by engaging your virtual audience, providing answers to their questions, addressing pain points and, ultimately, driving action for mutual benefit.
Content marketing is two-way communication that involves listening. It is successful because 1) it reaches customers on their time schedule, where they are and 2) it lets you do what traditional marketing does not—connect and personalize for your targets. Content marketing is about building relationships and trust.
WHY SHOULD YOU ATTEND
We need to all ensure that we are reaching the right customers at the right time with the right message. Studies show that 60% of consumers enjoy reading relevant content from trusted brands. 82% of consumers feel more positive about an organization after reading custom content from them. Also, 70% of consumers feel closer to a company as a result of content marketing.
This increased trust will result in a closer relationship and therefore more revenue from this marketing.
Our society now gets a vast majority of its information online. 80% of vetting for purchasing decisions is performed digitally. Organization must know that this vetting is done completely before any personal contact and therefore it is vitally important in order to help consumers learn more and make better decisions.
Marketers need to know when to use gated content verses open content. Across the board, younger millennials (78%), older millennials (80%) and Gen Xers (82%) opted out of downloading gated content when it required filling out a form.
Millennials and Gen Xers both selected blog articles as their most favorite type of content, and white papers as their least preferred. This type of information will help you determine the best method for maximizing your social media reach.
AREAS COVERED
Richard Mills provides proven methods for keeping your organization’s marketing efforts on the cutting edge of social media and reaching the demographic segments that rely on social media for their first choice of selection for new products and services.
Segmentation should take place beforehand to determine the best method for targeting each audience by age.
This includes that hard working Boomers, the anti-authority Gen Xers, the Confident, digital thinking Millennials and the realistic, creative, hyper-connected Gen Z-ers. The key to understanding the different generation groups is to know how each one is making their decisions. Some groups share the perspective that content must be personalized, relevant, and accessible through a range of important channels. Some, however, carry the lead in using social media to research products and services, for younger millennials, older millennials, and Gen Xers.
The process is to reach them effectively by understanding your audience; this would be the audience you want to serve soon as well as your current customers.
There are so many ways associations can produce and distribute content. Visual content is very important using digital channels such as:
FAQ on your website
Specialized landing pages
Facebook posts
Tweets
LinkedIn articles
Infographics to be used on multiple media
Emails that link to broader articles on your website as well as others.
Videos – to capture all methods of learning.
These are all just some of the examples of tactics to be managed within a comprehensive content marketing plan in order to are just a few of the ways that can help promote your association, establish thought leadership and develop trust among new (and current) clients.
The process to a successful content marketing campaign includes:
• Step 1: Develop a plan.
• Step 2: Set your budget.
• Step 3: Content creation and distribution.
Templates and methodologies of all the step will be shared and discussed.
Overall alignment of social marketing can bring increased success into any organization from a start-up all the way to even a Fortune 500 company.
LEARNING OBJECTIVES
How to create an environment for reaching your targeted customers in a customized method for them that will result in increased engagement for your organization and highly applicable content for then.
WHO WILL BENEFIT
• Marketing Leaders
• Sales Managers and Directors
• Chief Human Resource Officers
• HR Directors and Managers
• Operations Managers and Directors
• HR Professionals
• Line Managers
• Executive Team Members
• Business Owners
For more detail please click on this below link:
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