2017 - Effective Wellness Strategies to Engage Healthier Behavior and Utilization of all Benefit Solutions

Key Take Away
This webinar will review the “Best Practices” of engaging employees and their spouses in healthier behavior through effective wellness strategies that also have incredible secondary benefits of engaging people in taking advantage of many other benefit solutions that are often available but struggle to get utilization.
Overview
What is good health to you? Most people would say, “Not having my health get in the way of doing what I want to do.” No one likes to feel sick. Our health is very directly tied to our happiness and most people want to be happy.
However, the truth is most people struggle with their health. The Gallop poll estimates that 6 out of 7 full time workers in America are either overweight or have a chronic health condition. Employers offer benefits to attract and retain good employees. What a wonderful benefit it is to offer your employees progress towards better health.
Why Should You Attend
Offering health benefits to attract and retain good employees is often the 2nd largest cost of doing business, only second to wages. We spend 3 trillion dollars each year in America on healthcare which is twice as much as any other country per capita and yet we aren’t even in the top 20 countries in terms of health. The American healthcare industry is the largest industry in our economy and the 7th largest economy in the world.
Why does it cost so much?
Lack of market forces – The buyer and seller are so far apart that normal market forces don’t play their usual role is obtaining better value for a better price.
Financial incentives are all in the wrong direction – The entire industry makes more money the more things cost. The more procedures done, the more money everyone makes. No is aligned financially with the employer to work towards a healthier more productive work force.
Poor Health – In general, the American people are not a very healthy people. We are very sedentary and fast-food friendly. We could have a perfect healthcare system, but it won’t change a thing if we keep getting unhealthier.
The Indiana University-Purdue University, Fort Wayne (IPFW) Study of 2006 showed that the majority (87.5%) of healthcare costs are lifestyle related. If behavior is at the root of most healthcare costs, wouldn’t it make sense that helping people change behavior would be incredibly important at controlling costs?
Learn the best practices at engaging people in behavioral change to create a more productive workforce that is less expensive to insure.
Areas Covered In This Webinar
To find the best practices of engaging people in behavioral change we can look to the behavioral health industry. What does a good counselor or therapist use to engage their patient in behavioral change? Do they offer a financial incentive? Do they give the patient information? How effective would a counselor be if these were their primary tools? Not! Hence, why the wellness industry gets such a black eye for not being very effective.
So, what does a good counselor do? What are the best practices of engaging people in behavioral change?
• First and foremost, a good counselor must develop a trusting relationship with the patient. Rapport is the basis for all effective counseling. Knowing someone cares about you and genuinely interested in your welfare is a powerful thing.
Through this trusted advisor relationship, the counselor helps the patient find their own internal motivation. What is important to me? What is my long term vision of where I want to be. Motivation has to come from within in order to be effective long-term.
• After identifying the patient’s own internal motivation, a good counselor supports the person in developing their own self-directed change. They must meet the person where they are. The western medical world is very prescriptive focused. Let me tell you what we are going to do to you. That doesn’t work well in engaging behavioral change. People have to set their own goals or they will never reach them. Wellness is often guilty of the same thing. Here are your risks, now this is what you need to do. Here is a diet you should follow, here is an exercise regimen for you. Do the following things to lower your stress. There is a plethora of information available to give people. We don’t need more information. We need people to change. We need to meet people where they are and inspire self-directed change.
• Next the patient needs support working through the barriers. A good counselor then helps the patient work through the personal, environmental and social barriers that so often get in the way of change. This doesn’t happen all at once. This is an ongoing process.
• Accountability is critical. A good counselor meets regularly with the individual to provide accountability and help the patient make the necessary changes to their goals to be successful.
• Baby steps move the world. It is not necessary for the patient to make major changes all at once. In fact, it is far more effective to make small incremental improvements over time than it is to make major changes all at once. Progress releases endorphins that make even the most challenging individuals feel better. Setting specific measurable behavioral goals is the key.
• Tracking progress results in progress. They say that if you want to reach a goal; write it
• $100 down, tell someone and track your progress. It doesn’t have to be an arduous process. The easier it is, the more it will happen.
• All attempts to change have set backs. A good counselor is there to inspire the patient to keep working towards their goals even when things are hard and not going well.
Health Coaching
These same best practices that a good counselor uses to engage change in a patient are the same best practices that an effect health coach uses to engage change in a wellness participant. Health coaching is defined as is a process that facilitates healthy, sustainable behavior change by challenging a client to develop their inner wisdom, identify their values, and transform their goals into action.
In addition to engaging wellness participants in healthier behaviour, health coaches can play catalyst role and engaging people in using other benefit solutions like: Employee Assistance Programs, cost and quality transparency programs, second opinion programs, advocacy programs, high performing networks, and disease management programs.
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