BASNA 2012 - The 3rd International Workshop on Business Applications of Social Network Analysis (BASNA 2012)

The aim of this workshop is to encourage multidisciplinary discussions related to novel ideas and application geared towards analyzing social network data. By bringing together researchers in the fields of Social Network Analysis (SNA), data mining, and management studies, the workshop will focus on identifying the “grey” areas of collaboration among their respective disciplines:
- The role of data mining techniques in identifying scalable methods for the extraction and organization of social relations for management research and business practice
- The role of management research in guiding data mining efforts and SNA metrics development towards theoretically-grounded discoveries about social network emergence.
- The role of Social Network Analysis in developing and applying metrics and tools for the mapping, evaluation, visualization, and design of social relations in organizations.
Confirmed Keynotes:
- Prof Noshir Contractor, Northwestern University
- Dr Christian Posse, Principal Research Scientist, LinkedIn
- Prof Narahari, Indian Institute of Science
Topics:
The workshop's topics of interest include (but are not limited to the following):
Algorithms for data mining social networks, graphs, links
Applications of social network data mining to address a real world business scenario
Anomaly detection in network based applications like intrusion detection in telecommunication
Fraud detection in telecommunication network
Mobile social networks
Community discovery in social networks
Contextual applications for social networks
Data mining applications for micro-blogging (real time mining)
Data mining on large graphs
Mining Wikipedia like graph/network structure
Data mining applications for viral marketing
Behavioral analysis in social networks
Social semantic web
Privacy issues in social networks
Recommendations in social networks
Social Network Analysis (SNA) -based:
Knowledge Management (identifying experts, fostering knowledge exchange and integration, creating and developing communities of practice)
Marketing (identifying new customers, customer relationship management)
Innovation Support (enhancing innovation capacity, supporting new product development teams)
Change Management (managing change, post-merger integration, identifying key enablers)
Talent Management (hiring and career development)
Leadership Development (decision-making, identifying leaders)
Intra-Organizational Coordination (supporting coordination and information flows among organizational members and units)
Inter-Organizational Coordination (supporting collaboration in consortia, industrial districts, inter-organizational alliances)
Accepted papers of the workshop would be available via IEEE Xplore digital library.
Selected papers will be invited for a fast review also at the International Journal of Knowledge-Based Organizations.
BASNA best papers will be granted a fast review process at the Journal of Information Science and Technology.
Organizing Committee:
* Avik Sarkar, IBM, India
* Roberto Dandi, Luiss Business School, Italy
* Koustuv Dasgupta, Xerox India Innovation Hub
Technical Program Committee:
* Samit Paul, Intuit, India
* Alejandro (Alex) Jaimes, Yahoo Research, Spain
* Ashish Tendulkar, IIT Madras
* Akshay Java, MSN, Microsoft, USA