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mktart 2018 - A Stream on “Marketing in Art & Culture”

Date2018-07-02 - 2018-07-05


VenueAthens, Greece Greece

KeywordsMarketing; Marketing in Art & Culture


Topics/Call fo Papers

The Marketing Unit and the Arts & Culture Unit of ATINER will hold a Stream on “Marketing in Art & Culture”as part of the 16th Annual International Conference on Marketing, 2-5 July 2018, Athens, Greece sponsored by the Athens Journal of Business & Economics.
The aim of the stream is to approach and enrich the scientific field of Marketing in Art and Culture, through academic papers and researches. We wish to inspire discussions on the areas of marketing strategies, promotion strategies, brand strategies, public relations, integrated marketing communications, content marketing, storytelling, media communications, social media communications and relationship marketing strategies in relation to the field of Marketing in Art and Culture. Special purpose of the stream is to inspire and prepare educators and researchers in the field of Marketing in Art and Culture develop this wide and important domain of science, since art and culture have always been the cornerstone for future civilization development. Professors, educators, researchers, assistants, postgraduate students, practitioners in art museums and cultural institutions, in the field of Marketing in Art and Culture, are invited to participate. The presentation and discussion of their ideas and findings can attribute new perspectives to the field and contribute to its development. By sharing art and culture stories, we aim to introduce art and culture to our audience. All these will take place in Athens, in the heart of art, science and culture. You may participate as presenter of one paper, chair or/and organizer of a session, or observer.
Fee structure information is available on
Special arrangements will be made with a local hotel for a limited number of rooms at a special conference rate. In addition, a number of special events will be organized: A pragmatic symposium (as organized in Ancient Athens but fine tuned to synchronous ethics), a special one-day educational island tour, a Mycanae and island of Poros visit, an Athens educational walking tour, an one-day visit to Delphi and an ancient Corinth and Cape Sounion visit. Details of the social program are available here.
Please submit an abstract (email only) to:, using the abstract submission form by the 5 March 2018 to: Dr. Radmila Janicic, Professor, University of Belgrade, Serbia. Decisions are reached within 4 weeks. If your submission is accepted, you will receive information on registration deadlines and paper submission requirements.
Should you wish to participate in the Conference without presenting a paper, for example, to chair a session, to evaluate papers which are to be included in the conference proceedings or books, to contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos, President, ATINER & Honorary Professor, University of Stirling, UK (
The association was established in 1995 as an independent world association of Academics and Researchers. Its mission is to act as a forum where Academics and Researchers from all over the world can meet in Athens, in order to exchange ideas on their research, and to discuss future developments in their disciplines.
The organizing and hosting of International Conferences and Symposiums, the carrying out of Research, and the production of Publications are the basic activities of ATINER. Since 1995, ATINER has organized more than 400 International Conferences and other events, and has published close to 200 books. In 2012, the Association launched a series of conference paper publications (click here), and at the beginning of 2014, it introduced its own series of Journals (click here).
Academically, the Association is organized into seven Divisions and 37 Units. Each Unit organizes at least an Annual International Conference, and may also undertake various small and large research projects.
Academics and Researchers are more than welcome to become members and to contribute to ATINER’s objectives. If you would like to become a member, please download the relevant form (membership form). For more information on how to become a member, please send an email to:

Last modified: 2018-01-20 01:35:34