2016 - Digital Marketing Strategies for Higher Education

Staying agile in a complex market
The pathway to choosing a higher education provider is a highly personal process. For providers, it is essential to understand every step of the complex decision-making journey. Digital marketing gives providers the capability to automate personal connection with prospective students and create positive engagement and multichannel experiences.
To keep up with an increasingly tech-savvy market, universities and higher education providers are searching for cost-effective digital marketing strategies and solutions.
Attend this conference and learn how to:
Maximise acquisition of prospective student leads through digital channels
Integrate marketing automation with enterprise-wide CRM systems
Navigate a de-centralised landscape to apply a cohesive approach to digital marketing
Utilise intelligent data that will shape your digital marketing strategy
Prepare for the future of digital marketing to stay ahead of the competition
“The primary target audience for the higher education sector is one of the most savvy, demanding and connected digital groups. These behaviours will only become heightened over time as our digital natives become prospective students.” - The role of digital marketing in the higher education sector report, Digital Balance, 2015
Who will attend?
Senior representatives from universities, TAFEs, private and online higher education providers with responsibilities for:
Digital Marketing
Digital Communications & Media
Future Students