URAM 2016 - The Marketing Spring Colloquy

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing. The MSC is organized by the Unit of Marketing Research & Applications (URAM) under auspices of the University of Tunis El Manar.
Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological, sociological and cultural contexts.
Full-text submitted papers (in English, French & Arabic) are subject to a Double-Blind Peer Review evaluating process. Our editorial board comprises professors from a wide set of different national & international universities in Tunisia, France & UK.
All accepted papers are published in special issues "proceedings" on our website as full-text Open-Access documents under the Creative Common International License.
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Conference topics:
Advertising
Brands and Brand Equity
Competition
Consumer Behavior
Customer Relationships and Experiences
Distribution Channels/Retailing
Global Marketing
Innovation
Pricing and Promotions
Product and Service Management
Research Methods and Tools
Role of Marketing/Market Orientation
Sales
Social Networks
Marketing Communications
Marketing Decision Support
Markets and Marketing Strategy