Lead Generation 2016 - Conference on Lead Generation and the Conversion Cascade - Do You Really Know Your Ratios and ROI?

Overview: Do you know the steps that going into making new clients aware of your practice? From the first time they become aware of you brand, every step you take and every interaction along the way is more important than you know!
Learn how to keep your customers coming back for more and singing your praises to those that matter, as well as a surefire formula to make sure your marketing dollars are working as well as you think they are! (Hint: We'll be GIVING YOU the formula to use from here on out!)
Areas Covered in the Session:
Each step of the customer acquisition, retention and upsell process
Formula to determine the ROI of marketing expenses
Who Will Benefit:
Medical Practice Owners
Managers
Marketing Associates
Speaker Profile
Mara L. Shorr BA, MBM-C, CAC I-VIII is the founder and managing partner of The Best Medical Business Solutions, a Florida-based medical practice consulting firm assisting practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading Board Certified Dermatologist and Cosmetic Surgeon in South Florida until her passing in June 2012, and is currently a partner in a leading South Florida plastic surgery center and medspa.
A Temple University graduate, Jay has served as a professional motivational speaker for nearly a dozen industry organizations, including the American Academy of Cosmetic Surgery, THE Aesthetic Show, The Aesthetic Academy, The Medical Entrepreneur Symposium, the American Academy of Facial and Reconstructive Plastic Surgery, the American Academy of Anti-Aging Medicine, the American Academy of Cosmetic Surgery, Vegas Cosmetic Surgery and Global Aesthetics, and more! In addition, he is a Certified Medical Business Manager from Florida Atlantic University. He is a Certified Medical Business Manager (CMBM) from Florida Atlantic University and a Certified Aesthetic Consultant (Levels I-VII) from The Aesthetic Practice Association (TAPA).
Jay previously received the Honorable Mention Award for O/R Excellence in medical financial management, and has authored several articles in Surge Magazine, Modern Aesthetics, MedEsthetics, Surgical Aesthetics, Physician’s Office Resource, Medical Office Today, Plastic Surgery Practice, Medical Economics, Outpatient Surgery, The Journal of Medical Practice Management amongst others. Jay is also a founding member and editorial advisory board member of the American Academy of Medical Entrepreneurs and a
Price : $139.00
Contact Info:
MentorHealth
Phone No: 1-800-385-1607
FaX: 302-288-6884
support-AT-mentorhealth.com
Event Link: http://bit.ly/Lead-Generation-and-the-Conversion-C...
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