MRMW 2010 - Market Research in the Mobile World 2010: The Next Frontier

The International conference on Market Research in the Mobile World 2010 (Twitter hashtag #mobileMR) will be held on the 2 & 3 December 2010 in Berlin. The aim of this conference is to bring together leading market research practitioners & researchers to discuss key challenges and opportunities of using mobile data collection tools to enhance and add value to market research. This conference is supported by the International Journal of Business Innovation and Research published by Inderscience.

Programme highlights:
The conference format will consist of submitted (reviewed) presentations, a brainstorming workshop, invited keynotes and an interactive panel discussion session. As with past events, this conference will provide excellent opportunities for participants to network with peers. Highlights of the conference include keynote speeches by Gordon Morris & Siamack Salari.

Gordon Morris, Global Insights Manager of Sony Ericsson will be providing a glimpse on the future of mobile technologies and how market researchers can leverage on new mobile data collection methods. He will also discuss how real-time insights could be generated effectively through current applications such as mobile online panels, remote ethnography and mobile surveys.

Siamack Salari, Founder of EverydayLives and a pioneer in video ethnography will present a unique case study on how a mobile ethnography research tool is being used successfully by the World's No. 1 brand. He will discuss critical issues on security, legal and data aspects of using mobile application for research and also outlining learnings, mistakes and risks to proof test ideas and ensure wide adoption.

Other presentations, case studies & interactive discussions include:
Using mobile phones to determine what really drives customer satisfaction and behaviour: emotion!
by Paul Roberts - Managing Director, Customers and Employee Experience - BrainJuicer® (UK)
Fly on wall or in their face? Using unobtrusive and high-engagement approaches to sustaining natural flows of mobile qualitative information - by Betsy Leichliter (US) & Shamsu Bhaidani, CEO - FocusForums (CA)
Life through the small screen: mobilising online qualitative research via smart phones
by Ian Ralph - Divisional Director, Business & Technology - GfK Group (UK) & Steve August - CEO - Revelation (US)
The future’s in their hands: Exploring the application of qualitative & quantitative insight illumination methods across the mobile platform by Scott Dodgson - Director - Research, Insight, Consulting ? SKOPOS (UK)
Evaluating two different mobile research designs: ad-hoc mobile portal research and personal application mobile research by Malte Friedrich-Freksa - Head of Market Research - YOC AG (DE)

Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and informal networking environment. This two-day conference includes refreshments and lunches on both days. Accommodation and travel expenses are not included in the registration fee. As seats are limited at this conference, we encourage you register early.

To register, please visit:
http://www.merlien.org/upcoming-events/mrmw2010.ht...

Kindly forward this mail to your friends or co-workers whom you think may benefit from attending this event.