ECIS 2016 - Workshop on Social Media Intelligence for Small and Medium Enterprises-2nd Edition - ECIS 2016

Social Media is already very well-known and widely used in the professional world. Researchers and scientists are focusing more and more deeply in this area (Dutot, 2013; Castelló and Ros, 2012; Proulx et al., 2012). But there is still a great deal of misunderstanding as to how it can be used effectively by business organizations, and especially for small and business enterprises (SME). There are many claims that social media is essential to business, but understanding the hard science behind how this relatively new technology can create solid ROI or generate efficient CRM can be confusing.
For many, Social Media and Business Intelligence are now inseparable (Nagle and Pope, 2013). Indeed, even the most basic user of any social network asks himself such questions as "How many followers do I have?” or "What's trending today?” and it is the job of Business Intelligence to tease out these answers in a comprehensive and scientific way so that the information can be organized and stored in a way that provides business value and improve decision-making (Power and Philips-Wren, 2012, Guillemette and Foley, 2011).
Combining social media and business intelligenceallows companies to gain competitive edge, cut costs and release products with a higher degree of success, becoming crucialfor small and medium enterprises. It allows them a greater audience reach, more effective targeting and greater cost savings. As the same time, advertising and marketing can be created more efficiently, and changes within the organization are made (Weman, 2011; Divol et al., 2012). For SMEs, understanding these changes, the impact on their structure, as well as the new resources, is crucial. Overall, social media, as previous technologies, should help SMEs to develop their competitive advantage (business opportunities, nurturing relationships, or organizational knowledge).
Last year, the first workshop on SMI for SMEs looked for articles that improve the literature on both social media and business intelligence related to SME. The main objective was tohelp us understand how the data from social media can be used by SMEin order to improve their organizational decision systems, launch new products, and overall performance. It ended up on a special issue (in finalization) in Journal of Decision Systems.
This year, we want to go further into the comprehension and the proposition of insights for SMEs. The ultimate goal is once again to either publish a white book on SMI for SMEs or proposing a new special issue on the theme.
This workshop intended to focus on but not limited to the following themes applied on SME context:
Social Media Management for SMEs
Business intelligence and CRM
Metrics and their effectiveness in social media intelligence
Social Media adoption and SMEs' performance
Social media intelligence strategy
Knowledge transfer in SMEs
Both in-progress and complete articles are welcome in the workshop.
Format of the workshop (incl. duration)
Opening session of 10 minutes - Introduction to social media and business intelligence for social media intelligence YEAR 2. What's new?
3 presentations of 20 minutes + 10 minutes for questions/discussions; (1h30)
Networking break (20 minutes)
3 presentations of 20 minutes + 10 minutes for questions/discussions; (1h30)
Closing session of 30 minutes - Discussion of future social media intelligence perspectives and challenges - Proposition of white book realization and schedule of production.
Names of the program committee (initial list)
Vincent Dutot, Paris School of Business, France, v.dutot-AT-psbedu.paris
Elaine Mosconi, Sherbrooke University, Canada, Elaine.Mosconi-AT-USherbrooke.ca
David Sammon,University College Cork, Ireland, dsammon-AT-afis.ucc.ie
Gloria Phillips-Wren - Loyola College in Maryland, USA, gwren-AT-loyola.edu
François Bergeron, TELUQ, Canada, francois.bergeron-AT-teluq.ca
Constance Van Horne, College of Business, Zayed University, UAE, Constance.vanhorne-AT-zu.ac.ae