Online Training 2016 - How Social Media Marketing can boost Foodservice B2B Sales - By AtoZ Compliance

Key Take Away
Learn the best ways to incorporate social media platforms into food brands, to improve prospect research, brand awareness and corporate responsibility.
Overview
This webinar will get participants up to speed on using today’s best social media marketing training tools to influence food sales.
The webinar will begin with an overview of corporate responsibility using social media. We’ll review the technology used in the food industry for B2B application. Additional topics include use of LinkedIn for B2B training and will cover how to build an “all-star” LinkedIn profile, how to use LinkedIn to build the brand and how to advocate for your company.
The webinar will assess the use of Twitter as a tool for professional branding and will show how to use Tweet deck to manage multiple Twitter accounts.
Finally, we’ll address the use of blogging, article writing, and public relations to keep your brand on the lips of food industry influencers.
Why Should You Attend
Many business professionals avoid using social media. Some of the fear is that “crossing over” business and professional hurts people’s professional image. Building sales today comes from being transparent and real. This webinar will address appropriate use of social media for business.
In some cases, business professionals simply don’t know HOW to use these tools and prefer to opt out, rather than appear foolish, participation in this webinar will build confidence and personal development training to use social media.
Finally, other food industry pros doubt that social media “works”. Real world examples will be presented to expose this myth.
Areas Covered In This Webinar
How should your Company engage in social media marketing?
How to understand “Corporate Responsibility”?
How to use social media platforms to improve prospect research?
How can your team become brand advocates?
How can you become a subject matter expert?
How to build brand awareness?
How can you improve your personal development?
Learning Objectives
Incorporating social media into food brands
Implementing a social media marketing program
Getting comfortable with personal / professional internet usage
Learning how to use today’s social media tools
Who Will Benefit
Professionals
Managers
HR Professionals
Food Sales Representatives and Marketers
Consumer and Marketing Research Professionals
Advertising, Brand, Marketing and Public Relations Managers
Speakers Profile
Edward Zimmerman
Edward Zimmerman is the founder of The Food Connector, a sales and marketing company serving the wholesale food industry. The Food Connector works with food manufacturers, distributors, restaurant operators and grocery retailers to plan and execute marketing and sales services. Born and raised in Baltimore, Md., Edward’s career in the food industry spans more than 35 years.
Edward began his foodservice career in 1974. He spent four years in restaurant operations and management. Edward then worked in the retail deli/bakery business, where he set up and managed in-store operations for a 14-store chain. He had a 13-year career in the wholesale bakery industry and then did consulting work for foodservice distributors and manufacturers for 5 years.
In 1996, Edward helped to begin a foodservice marketing group that became the largest pizzeria distribution network in the United States. Edward has possibly sold, marketed, and tasted more pizza than anyone in the United States over the last 20 years.
A dynamic speaker, Edward captures audiences with a mixture of fun, facts and personal challenges for improvement. A well-known and respected sales trainer, he has developed several programs for food sales representatives designed to increase sales and improve customer relationships.
Edward holds a B.S. in Economics and an M.S. in Administrative Management. He enjoys the outdoors, hiking, reading, playing the bass guitar and volunteering on behalf of organizations that feed the hungry.
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