2010 - The Third Conference on Strategy and Marketing

Topics: (All submissions should include, but are not limited to the followings)

1. Strategy
? New Theory, Method, Technology of Strategy

? Strategic Management Tools and Application Analysis

? Strategic Risk Management

? Global Strategy and Local Risk

? Strategic Leadership

? Regional Economic Strategy and Sustainable Development

? Traditional Chinese Thought and Strategic Management

? Strategic Management under the Global Economic Crisis

? Internet and Strategic Management

? Research on the Strategic Management of Nonprofit Organizations

? Strategic Management Practices

2．Marketing
? Marketing Models and Case Analysis

? Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty

? Marketing Channel Development, Design and Management

? Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion

? Integrated Marketing Communications

? Marketing Innovation

? Theory of Marketing Aesthetics

? Marketing Ethics and Social Responsibility

? Internet and Marketing

? Marketing Management of Nonprofit Organizations

? Research on Development Trends and Hot Subjects of Marketing

? International Marketing