ICMC 2016 - International Communication Management Conference (ICMC)

MICA's third annual international conference offers a broad range of topics on traditions, trends and techniques of marketing through its 15 inter-disciplinary sub-tracks.
Marketing as a discipline has evolved tremendously in the last few decades, and is growing exponentially. This development has given rise to a new age consumer. The world of marketing as a discipline and industry is passing through a turbulent time. The turbulence signifies the importance of how change is the only constant. Marketing, in the last few decades has seen a strong growth of millennial, technological advancement, mobile telephony, internet resources, and multi-media messages, rise of social media, and competition that is leading to empowered consumers and significant branding. It is a critical stage therefore to look at Marketing as a discipline and analyze the age old philosophies, the future trends and techniques relevant in today's age. It's the right time to challenge conventions and redefine practices to stay relevant to virtually alive and aware consumers.
Even when the 4 Ps have shifted from barter exchange system to bit coin; from functional utility to hedonic value; from Word-Of-Mouth to eWord-Of-Mouth; from physical space to virtual space, the basic tenet still remains the same.
The theme of the conference is tradition, trends and techniques of marketing which essentially focuses on techniques which has helped marketers to craft new trends, keeping the traditions of marketing alive. Marketers have moved from macro to micro-targeting all the while keeping the customer value at the core.
MICA has repositioned itself from a pure communication management to ‘strategic marketing and communication’ disciple, keeping in line with the current trends and future needs. Through the inter-disciplinary studies MICA attempts to bring in multiple perspectives in its curriculum design keeping creativity at the helm of it.