SIMSR 2011 - 6th SIMSR ASIA MARKETING CONFERENCE

About the Conference
MARKETING IN TRANSITION: Rapid strides in
information and communication technologies have
made the world a seamless place. The impact of this
has been an almost completely integrated and
networked society, where each one’s actions
impacts that of others ? whether it is in terms of
flow of capital, ideas, business practices, job
opportunities or forging strategic alliances.
Simultaneously, increasing penetration of mass
media and development of e-learning resources has
slowly brought into the mainstream those
consumers who were totally excluded from the
fruits of economic development. This can be seen in
terms of burgeoning opportunities in the rural
markets of India, emerging economies and rapid
opportunities in the dark continent of Africa.
Marketing as a business function is undergoing
major transformation due to the challenges posed
by an informed customer, hyper competition, low
differentiated products and services, increasing
buying power of the middle class, a value-for-money
seeking customer, growing influence of children in
decision making, emergence of new economic
powerhouses, changing lifestyle and attitude of
consumers, growth of service industry, changing
demographic profiles of the emerging economies
and developed nations, rapid urbanization, need for
cleaner energy sources, concern for the
environment ? the list is endless in today’s context.
The 6th SIMSR Asia Marketing Conference is going
to be the platform where new concepts and trends
in marketing will be discussed - issues such as Global
vs Local Strategies, Internal Branding vs External
Brand Management, Innovation vs Invention, New
Product Launches vs Re-Positioning Strategies,
effectiveness of ATL vs BTL , Celebrity Endorsements
vs Digital Animation strategies would be among the
many concepts and their efficiencies that would be
discussed during the various proceedings at the
conference.
The conference will be addressed by academicians
and practitioners of marketing. A highly
accomplished advisory board comprising of
academicians from India and abroad has been
constituted to guide the proceedings of the
conference.
Conference Objectives
1. To provide a platform where marketing
practitioners and academicians share and
discuss the contemporary marketing issues and
challenges in the changing consumer context.
2. To share scholarly research on emerging
opportunities and threats in the changing
market context.
3. To analyze and understand the underlying
behavioral changes among consumer
communities leading to the emergence of more
demanding and savvy customers.
For whom
1. Marketing Practitioners
2. Academicians
3. Doctoral Students
4. Researchers
Venue
K.J. Somaiya Institute of Management Studies &
Research, Vidyavihar, Mumbai - 400 077, India.
Website : http://simsr.somaiya.edu
Email : simsrasiamktg-AT-simsr.somaiya.edu /
simsrasiamarketing-AT-gmail.com
Phone : +91 22 6728 3000 / 3050 (Board)
Fax : +91 22 2102 7219
th
January 2nd & 3rd, 2011
Marketing in
Transition
Call for Research
Papers
Organized By
K. J. Somaiya Institute of Management
Studies & Research, Mumbai, India
In Academic Association with
School of Management, Asian Institute of
Technology, Bangkok, Thailand
Deakin University, Australia

IMPORTANT DATES

Abstract Submission July 31st ,2010
Communication of Acceptance August 31st,2010
Submission of Full Length Paper October 3rd ,2010
Last date for Registration December 1st,2010
Conference Inaugural January 2nd, 2011
Valedictory Session January 3rd, 2011

Suggested Areas
? Consumer Behavior
? Corporate Social Responsibility
? Customer Relationship Management
? E-Commerce
? Innovations in Marketing
? Innovations in Sales & Distribution
? Integrated Marketing Communications
(including social media networks)
? Marketing to New Emerging Segments
? Positioning Strategies
? Brand Management
? Pricing Innovations
? Retailing
? Rural Marketing
? Services Marketing
? Social Marketing

Guidelines for submitting abstracts
? Abstract is to be submitted in soft copy in A4
page size, MS Word format document.
? Abstract should NOT exceed 500 words.
? Abstract MUST include: Title, Purpose, Design /
Methodology / Approach, Key Findings,
Implications of Research, Limitations of the
Research, Keywords (maximum 5).
? Please mention personal details on a separate
page to facilitate blind review process
(excluding the abstract) as follows: Name/s,
Title of the Research Paper, Affiliation
(Department & Institute), Email id, Telephone,
Postal Address.
? Margins : 2.5 cm
? Font : Times New Roman, Size 12, Line Spacing 1.5
Registration Details
Registration Fee (includes Conference Kit,
Lunch, Dinner, Tea & Snacks)
Academia (Indian) INR 5,000/-
Academia (Foreign) US$ 150/-
Industry INR 7,500
PhD Scholars INR 2,500
Students INR 500
Please note the following:
? Registration by at least one author of the
selected paper is compulsory.
? Payment is to be made by Demand Draft in
favor of “K.J. Somaiya Institute of
Management Studies & Research”, payable at
Mumbai.
Payment can also be made online through credit
card at no extra cost.
Registration form on the next page.