NCCR 2016 - 2016 Nordic Conference on Consumer Research

The Nordic Conference on Consumer Research invites researchers from a broad scope of disciplines working with diverse theories and methods on the joint topic of today´s consumers in interaction with the consumption context. The conference seeks to stimulate inspiring and energising knowledge exchange, discussion and networking among participants, triggering new ideas and perspectives.
We invite you to submit your work in form of an extended abstract (max 850 words, divided into objectives, method, results and conclusions). Please provide up to 5 keywords to allow identification of the right session for your contribution (from the list below plus self-chosen keywords).
Extended abstracts can also be work in progress. However, the abstracts should include some preliminary conclusions to present and discuss. The extended abstracts will be published in the digital NCCR conference proceedings.