HIPAA Rules for new Patient 2015 - Webinar on HIPAA Rules for New Patient Attraction Websites, Testimonials, Social Media

Overview:
Attracting New Patients is essential for growing and sustaining a Health Care Provider's Practice. Patient Attraction is a big business leading many providers, without knowing it, to commit highly visible HIPAA violations. Key patient attraction tools like websites, social media, patient satisfaction surveys, email and text messaging are all subject to HIPAA rules that are frequently overlooked or ignored.
This webinar will explain HIPAA Rules that apply to frequently used marketing tools for Patient Attraction and
Explain how to avoid HIPAA violations regarding:
Provider websites
Patient Testimonials
Social Media
Patient Communications and Surveys
Why should you attend:
HIPAA Rules for the most common patient attraction tools are clear and unequivocal.
One look at a health care provider's website can provide undeniable evidence of a HIPAA violation
Where there's smoke, there's fire - an investigator who sees a clear violation of a basic HIPAA Rule has reason to suspect there are many more and look for them
More than 173,000 separate breaches of Protected Health Information (PHI) affecting less than 500 individuals were reported to the U. S. Department of Health and Human Services (HHS) between September, 2009 and May 31, 2015
In the same period HHS received approximately 1240 reports of PHI breaches that affected 500 or more individuals
HHS expects to receive 17,000 complaints in 2015 from individuals that their HIPAA privacy rights have been violated
HHS conducts a preliminary review of every complaint and by law must investigate any complaint when the preliminary review indicates a possible violation due to willful neglect
HHS said as a practical matter it investigates every case when the preliminary review indicates a possible violation of the HIPAA Rules - regardless of whether the violation may be due to willful neglect
Even if a Covered Entity or Business Associate did not know and, by exercising reasonable diligence, would not have known it committed a HIPAA violation it is liable for civil money penalties of up to $50,000 for one violation and up to $1.5 Million for identical violations during the same calendar year
Areas Covered in the Session:
Your Responsibility for HIPAA Compliant Patient Attraction
The Most Frequent HIPAA Violations:
Websites
Patient Communications
Social Media
Who Will Benefit:
HIPAA Compliance Officials
Top Management
Health Care Provider Practice Manager
Risk Manager - Compliance Manager
Information Systems Manager
Legal Counsel
Health Care Marketing/Advertising Executives
Speaker :
Paul R. Hales J.D, is an attorney at law in St. Louis, Missouri whose practice has included specialization in the HIPAA Privacy and Security Rules from the dates they became effective. He provides assistance and counseling on the new, more demanding compliance requirements of the HITECH modifications to HIPAA. Mr. Hales is licensed to practice before the Supreme Court of the United States, Federal Appellate and District Courts, the State Courts of Missouri and is a graduate of Columbia University Law School.
Contact Info:
MentorHealth
Phone No: 1-800-385-1607
FaX: 302-288-6884
support-AT-mentorhealth.com
Event Link: http://bit.ly/1WPlo8G
http://www.mentorhealth.com/