ICOHT 2015 - 3rd Annual International Conference on Hospitality and Tourism Management ? 2015

1. Planning
Tourism master plans
New destination planning
Thematic architecture for tourism destinations
Added-value creations for tourism
Infusing local culture and spirituality in tourism offerings
Hotel and resort project planning
Secondary accommodation project planning
Enhancing the quality of life of communities through tourism
2. Developing
Sustainable tourism triple bottom-lines ? economic, environmental and social
Mass tourism development
Special interest tourism development
Eco tourism development
Community based tourism development
Post-war tourism development
Hotel and resort development
Visitor attraction development
3. Marketing
Marketing research
Market segmentation
Marketing planning
Advertising
Sales promotions
Hospitality sales
Tourism e-marketing
Green marketing
4. Marketing strategies
Strategies to maintain market share from traditional tourism feeder markets
Strategies to attract new tourism feeder markets
Strategies to increase the market share of Chinese outbound tourists
Developing strategies to increase repeat tourist arrivals
Managing tourist destination networks through public relations
Measuring customer satisfaction in the context of on-line reviews
Dealing with OTAs and on-line reservation systems
Destination branding through the internet
5. Human resource management
Making career opportunities in the hospitality industry attractive
Improving service quality through effective recruitment and training strategies
Improving language skills of hospitality employees to enhance customer service
Empowerment to improve team spirit and motivation
Career development
Management development
Female employees in tourism
Youth in tourism
6. Operations management
Airlines and airports
Cruise industry
MICE industry
Tour operations and travel agencies
Tourist guiding and tourist shops
Quality assurance in hotel rooms division operations
Quality assurance in food & beverage operations
Guest security and safety
7. Monitoring and financial controls
Benefits from bi-national tourism
Tourism data collection
Preparing accurate tourism statistics
Tourism forecasting
Tourism performance analysis
Tourism regulations
Measuring hotel and restaurant profitability
Hotel systems and procedures through franchising and management contracts
8. Strategic alignment (with the expectations of …)
Federal and local governments
Local community
International tourists
Domestic tourists
Hospitality and tourism industry employees
Destination marketers
Investors
Hotel operators, franchisors and management corporations
9. Innovations for the future
Emerging trends, themes and innovations in tourism
Emerging trends, themes and innovations in hospitality management
Innovations in tourism and hospitality education and research
Innovations in tourism and hospitality knowledge management
Innovations in dealing with tourism seasonality
Survival strategies for un-branded hotels and resorts
Entrepreneurship in hospitality and tourism
“Outside the box” thinking in hospitality and tourism