CRSSM 2016 - Handbook of Research on Customer Retention Strategies using Social Media

Handbook of Research on Customer Retention Strategies using Social Media
Editors: Wafaa Al-Rbayah, Rawan Khasawneh, Rasha Abu-Shamaa, and Dr. Izzat Alsmadi
To be published in 2016
Chapter Proposal Submission Deadline: 30, June 2015
Full Chapter Submission Deadline: 30, October 2015
Introduction
Social media has dominated many other marketing mediums in the last few years, both digital and traditional, and with more consumers from various sectors, age groups, and backgrounds entering this medium; it became an obligation for companies from different sectors to establish a social media presence that reflects their brand, manage their current customers’ relationships, and attracts more consumers.
However, building success in social media is not an easy target, it needs persistence and dynamic interactions with audience, this is why it's nessecery for each company considering starting its social media presence to have a clear and well-planned strategy to increase its success opportunities.
This handbook will investigate related concepts of social media strategies and how they participate in better consumer retention, resulting in a higher organizational development at different levels, and how Social media participates in increasing customer’s loyalty for their brands using strategies based on online presence. Additionally, the book will investigate how to implement these strategies to achieve best possible performance keeping and encouraging new customers’ and to reassure organization’s goals and missions regarding their customers. A list of elements and best practices that every social media strategy should consider, in addition to a set of successful social media strategy case studies should also be discussed in this book.
Recommended topics include, but are not limited to the following:
Contributors are welcome to submit chapters on the following topics related to social media marketing strategies, implementation, and adoption:
- Marketing Techniques (traditional and virtual)
- Social Media Marketing Adoption
- Social Media Platforms
- Social Media Marketing Strategies
- Social Media Marketing Implications
- Social Media Marketing Policies
-Social Media Strategies Purposes and scope
-Customers’ Relationship Management
-Role of Social Media Strategies in Effective Customer Relationship Management
- Barriers to Social Media Marketing
- Case Studies on Social Media Marketing Planning
- Case Studies on Managing Customers’ Relationship Using Social Media Marketing
- Case Studies on Social Media Implementation
- Consumers Perceptions on Social Media Marketing
Objectives of the Book
This comprehensive and timely publication aims to be an essential reference source, building on the available literature in the field of social media marketing while providing further research opportunities in this dynamic field. It is hoped that this book will provide the resources necessary for decision makers, marketers, strategies planners, customers’ relationship managers, and other managers to adopt and implement electronic marketing techniques depending on social media to take advantages of such opportunity.
Submission Procedure
Researchers and practitioners are invited to submit on or before June 30, 2015, a 2-3 pages chapter proposal clearly explaining the mission and concerns of their proposed chapter. Authors of accepted proposals will be notified by July 30, 2015 about the status of their proposals and will be sent chapter guidelines. Full chapters are expected to be submitted by October 30, 2015. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for other chapters.
Important Dates
June 30, 2015: 1st Proposal Submission Deadline
July 30, 2015: 2nd Proposal Submission Deadline
October 30, 2015: Full Chapter Submission
January 15, 2016: Review Results to Chapter Authors
March 15, 2016: Submission of Final Chapters to Editor
April 30, 2016: Final Deadline for Sending Complete Materials to IGI Global
Important Link: http://www.igi-global.com/publish/call-for-papers/...
For Inquiries , please contact the editor at:
wafaa.rabaiaa-AT-gmail.com
rtkhasawneh-AT-just.edu.jo
eng.rashas-AT-yahoo.com
alsmadi-AT-gmail.com