EMBANGKOK 2016 - 2016 ANNUAL CONFERENCE OF THE EMERGING MARKETS CONFERENCE

Marketing Department, Chulalongkorn Business School, Chulalongkorn University, Thailand, is proud to present the “THE 2016 ANNUAL CONFERENCE OF THE EMERGING MARKETS CONFERENCE BOARD HOSTED BY CHULALONGKORN BUSINESS SCHOOL, CHULALONGKORN UNIVERSITY, BANGKOK, THAILAND” on January 6th - 8th, 2016. The theme of the conference is “ Creating Innovations for the Emerging Markets: Toward the New Frontier of Marketing”
The conference aims at exploring the distinct value propositions for emerging markets with marketing academicians and practitioners. The objectives of the conference are the following:
1. Providing the platform for sharing and exchanging experiences and insights on marketing research in developing and emerging markets.
2. Opening up the greatest opportunity for marketing academicians and graduate students in Marketing and related areas from various universities and institutions in different countries to meet and to exchange their academic views on marketing discipline. Hence, the participants can develop the relationship network.
The tentative extended abstracts and research papers are solicited for the following tracks of the conference:
1.Creating value using digital marketing and social media
2.Innovative brand building
3.Innovative service and hospitality
4.Adding value in total marketing communication (IMC)
5.Modern retailing management, distributio and marketing channels
6.Innovative pricing strategy
7.CRM and customer engagement
8.CSR, CS, environmental marketing
9.Measurement development, research and analytics
10.Consumer insights and buying behavior
11.Marketing strategies for SMEs
12.Integrating marketing strategies with social enterprise ideas
13.Cross cultural marketing
14.Emerging markets’ marketing education
15.Other related issues in marketing
Submitted extended abstracts would be double-blind reviewed. Selected abstracts would be published in the conference proceedings.