ICBS 2015 - 4th International Conference on Business Servitization

4th International Conference on Business Servitization (ICBS 2015)
19-20 November, 2015, Madrid, Spain
http://www.servitization.org/
Focal theme: Servitization: strategy, innovation and impact
Servitization is seen as the process of increasing value by adding services to products. It is a means to create value-added capabilities that are distinctive and sustainable over competitors. It is normally configured as a process of innovation as part of the business model of an organization, leading to integrated supply goods and services, improving the satisfaction of customer needs, performance and allowing the generation of competitive advantages.
The addition of service offerings to the portfolio of traditionally product-oriented companies is of growing importance, with innovative new business models underpinning product-service systems. Knowledge-Intensive Business Services (KIBS) and other kinds of advanced business services are increasingly viewed as a vital in keeping manufacturing companies and industrial sectors competitive. In this scenario, the existence of tools, techniques and methodologies for servitization become key issues for the organization, also needing to include service companies in their value chain. This leads to business models which leverage the development of software and other smart services to create novel value propositions and service-type transactions.
Moreover, advanced business services form an increasingly important part of the tertiary sector of economies, and they also gain leverage power with regard to the primary, secondary and quaternary economic sectors.
In that sense, ICBS has been a conference traditionally targeted to business professionals and researchers. However, knowing the impact of IT in servitization, we have broadened the scope of the conference to incorporate the knowledge and experience of researchers and professionals from the IT community in this domain. In this edition, we also aim at discussing works related to the influence of engineering (designing, implementing, deploying, transforming, evolving, etc.) IT in servitization processes but also the consequences of the servitization of IT companies and departments.
Conference Subjects
The conference will inherit the current research of international academic community on the emerging field of servitization, which not only focus on the theoretic developments, but also pay attention to practical applications of the methods and techniques. Through this conference, participants will share the latest research findings and practical experiences and exchange their innovative ideas.
Topics
Special sessions on specific topics are also encouraged. Topics of interest mainly include, but not limit to:
Theories underpinning servitization strategies
Servitization as a complement for existing strategies
Servitization and Customer Relationship Management, customer value perception and client satisfaction
Servitization, sustainability and product design.
Implications of servitization in business models
Servitization and supply chain management
Servitization processes and organizational performance indicators
Strategic Services Management
Service Operations Management
Service System and Service Network Design
Service Innovation Management
Advanced business services and practices of/for servitization
Organizational change processes and models related to the implementation of servitization practices
Impact of advanced business services, servitization and business model innovation practices for the competitiveness
KIBS and servitization and Factories of the Future and Advanced Manufacturing development strategies
Servitization in SMEs and regional development
Human factors of servitization
Development of methods and indicators to measure and assess quantitatively the degree of servitization
Service Information Systems
IT’s for engineering servitization processes
Tools and toolkits for engineering servitization processes.
Model-Driven Engineering approaches for servitization.
Migration and modernization of IT systems supporting servitized business processes and models.
Development of smart services for servitized business processes and models.
Business models and processes for the Servitization of IT companies
Business Architectures from a service-oriented perspective
Enterprise Architectures from a service-oriented perspective
Service architectures for servitization
Service-oriented architectural patterns and styles
Other relevant works on theory and application of management and IT are welcomed, especially successful case studies in the above topics.
Important Dates
Deadline for introducing extended abstracts (max 1000 words): June 15, 2015
Notification of acceptance: July 15, 2015
Deadline for full papers: September 30, 2015
Date of conference: 19-20 November 2015