TargetAd 2015 - International Workshop on Ad Targeting at Scale

TargetAd: International Workshop on Ad Targeting at Scale
in conjunction with
24th International World Wide Web Conference (WWW 2015)
May 18th - May 22nd, 2015
http://www.targetad-workshop.net/
Recent advent of big data applications and platforms has led to a renaissance in many areas of machine learning and data mining. Computational advertising, a burgeoning field that accumulated revenue of over 20 billion dollars in the first half of 2013 in the US alone, has particularly benefited, and the industry has observed a steady two-digit growth in the past few years. However, in order to maintain and improve upon this positive trend, researchers in academia and industry alike are faced with numerous algorithmic, theoretical, and practical challenges that need immediate attention.
This workshop builds upon successful events previously organized at WWW 2008 and ICML 2012, and aims to act as a discussion forum for researchers from all areas of machine learning and data mining, interested in solving the burning problems from the Ad Targeting domain.
The topics of this workshop include, but are not limited to, the following areas:
? Machine learning-based Ad Targeting
? Ad Targeting in Social Networks
? Ad Targeting and Big Data
? Ad Targeting on Mobile Devices
? Big Data Platforms
? Recommender systems
? Pay-per-install targeting strategies
? In-game and in-app advertising
? Deep Learning for Ad Targeting
? Machine Learning in Sponsored Search
? Contextual advertising
? Large-scale user modeling for Ad Targeting
? Data-driven methods for interest targeting
? Privacy-preserving targeting
? Behavioral targeting
? Personalization
? Post-conversion Feature Attribution
? Learning to rank for interest targeting
? Click-conversion modeling
? Machine Learning for bidding strategies
? Content categorization for ad targeting
? Experience with deployed systems
Submission Instructions:
There will be a 6-page limit on workshop papers using the ACM format. Workshop proceedings will be included in the Companion volume to the WWW 2015 Proceedings, published by ACM and included in the ACM Digital Library. WWW 2015 organizers will require at least one registration per paper published in either the main Proceedings or in the Companion volume.
Important Deadlines:
Submission: January 24, 2015
Decisions: February 22, 2015
Camera-ready: March 8, 2015
Workshop: May 18/19, 2015
Program Committee Chairs:
Vanja Josifovski (Google)
Olivier Chapelle (Criteo Labs)
Mihajlo Grbovic (Yahoo Labs)
Vladan Radosavljevic (Yahoo Labs)
Nemanja Djuric (Yahoo Labs)
For further questions please contact a member of the organizing committee.