CEECBE 2015 - 15th International Joint Conference: Central and Eastern Europe in the Changing Business Environment

The conference is jointly organized by the Faculty of International Relations of the University of Economics in Prague and the Faculty of Commerce of the University of Economics in Bratislava. It relates to fourteen successful years of the video-conference Czech Republic and Slovakia in International Business and is to be perceived as its successor. The main focus of the conference has been extended on the whole region of Central and Eastern Europe, since this region plays increasingly important role within the economic development of the whole European continent.
Given the economic crisis aftermath and political and economic turbulences in the Central and Eastern Europe, the main objectives of the conference are to identify and analyze the ways and strategies whereby globally operating businesses can maintain and foster their competitiveness in regard to their foreign competitors.
Four sessions will be organized within the conference: International Marketing, International Trade, International Finance and International Business and Management.
Topics include, but are not limited to:
Changes in international marketing, management and business strategies
International finance
Global trade
International Markets
Corporate Social Responsibility in international business
Sustainable economic development from global perspective