ADKDD 2010 - The 4th International Workshop on Data Mining and Audience Intelligence for Advertising

Online advertising is a key component in the whole internet ecosystem and is growing rapidly with constantly evolving business models and practices. Examples of online advertising include sponsored search, display advertising, rich media ads, social network advertising, interstitial ads, online classified advertising, e-mail marketing and so on. This fertile economic environment brought about large volumes of data along with challenging data mining problems. Understanding end users’ need and advertisers’ goals, as well as figuring out the right strategy to connect user and ads for each type of advertising, will benefit all players in advertising marketplaces and enable technologies for the right advertisement to be delivered to the right users at the right time. Driven by this goal, breakthrough data mining methodologies and applications will appear in the advertising domain. Therefore, a forum for researchers and industry practitioners to exchange latest research results and construct collaborations will be of great service to the data mining community and generate value for the industry

Following on the success of ADKDD 2007, ADKDD 2008, ADKDD 2009, ADKDD 2010 is to be held in Washington D.C., in conjunction with KDD 2010, to provide a high-level international forum for the academic community and the industry to present the state of the art of algorithms and applications of advertising.

Papers on all aspects of data mining and audience intelligence for advertising are solicited. Areas of interest include, but are not limited to: Mining for Ad Relevance and Ranking; Audience Intelligence & User Modeling; Content Understanding; Search Engine Marketing, Optimization and Other Topics in Advertising.