Social Media Policy 2014 - Social Media Policy Development, Training, and Enforcement Guidelines for Healthcare Organizations

Overview: Having a social media policy should be an integrated part of a healthcare daily management plan. Many questions arise when deciding how to safely engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.
But there are risks in using social media without an understanding of the risk of violating patient privacy and HIPAA regulations. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways a poorly written (or non-existent) social media policy can negatively impact your company.
Crafting a social media policy is also a unique opportunity to get all stake holders at the table to set a clear understanding of social media use and develop a workable policy.
Why should you attend: Whether you have added social media to your institution's marketing plan or not, it's happening all around you. To protect your institution, your employees and your patients, it is essential to take the time to craft a social media policy. The development of a policy is not something that should be sent to the in-house counsel or marketing team alone to develop in a vacuum (or copy from another institution).
Crafting a social media policy is a unique opportunity to bring together disparate groups and individuals around your system to help educate, inform and create together a policy that is clearly understood. The social media policy team should also plan and implement the tools and training to support your public facing teams.
This 50-minute webinar for health care professionals will focus on protecting your healthcare system, employees and patients through crafting and implementing a social media policy.
Areas Covered in the Session:
Social Media Policy -Why?
Patient Privacy & HIPAA
Policy Examples
Crafting a Policy
Escalation
Enforcement
Employee Training
Key Takeaways
Questions & Answers
Who Will Benefit:
Directors
VP
Managers
Social Media Strategists
Content Managers
Physicians
Healthcare Practitioners
Nursing Staff
Administrators
Marketing Directors
Compliance Officers
Communications Manager or Directors
Janet Kennedy is a 25-year interactive marketing professional. She is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm whose clients include the healthcare, utility, financial and franchise verticals. She is the past-President of the Triangle Interactive Marketing Association and on the Board of numerous nonprofits and trade associations. Janet is the Moderator of two online communities in the healthcare space, NC Healthcare and Pharmaceutical Thought Leaders in LinkedIn and Google Plus. She is a co-founder of Online Speakeasy, a digital and social media coaching agency.