2014 - Protecting against Competitive Intelligence - Broadened Approach to Corporate Security

Instructor: John McGonagle
Description:
This webinar speaks about what is competitive intelligence and highlights the key elements of developing and running one's own program to protect competitively sensitive information from other competitors who use competitive intelligence to capture it.
Competitive intelligence (CI) has become a potent tool to assist businesses and even non-profits to compete more efficiently. However, some institutions fail to protect themselves against what they do to their own competitors even after using Competitive Intelligence most effectively. This webinar will help remedy that. This webinar will also help you to widen your knowledge on competitive intelligence and analysis, competitive intelligence in marketing, gathering competitive intelligence and many more.
Why Should you Attend:
Business headlines warn about international corporate espionage efforts focused against business firms - and the firms' efforts to protect themselves against these illegal activities. However, you have to assume that your competitors, as well as your suppliers and even your strategic allies, are directing legal CI efforts against you as well. And those efforts, if successful, can also be competitively damaging. So, to protect your firm more completely, you have to understand how CI works and how you can, with a few simple steps, create a program to protect competitively sensitive information from others.
Objectives of the Presentation:
Why become involved?
Understanding Competitive Intelligence in targeting and data collection techniques
Hints for dealing with the most common situations
9 Key precepts on protecting competitively sensitive information
A 7 step program for identifying and protecting competitively sensitive information
Complementary options
Trade secret programs
Corporate security
IP protection programs
Who can Benefit:
Competitive Intelligence managers and all Competitive Intelligence team members
Corporate security teams
Media teams
Chief Information Officers
Marketing and sales staff
IP program managers
Senior management
Independent Competitive Intelligence consultants and research firms
General counsel and the legal staff
Quick Contact:
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http://www.onlinecompliancepanel.com/ecommerce/web...
Toll free: +1-510-857-5896
Email:?webinar-AT-onlinecompliancepanel.com
OnlineCompliancePanel LLC,
38868 Salmon Ter,
Fremont, CA 94536, USA