BCMC 2014 - BiTS Communication and Media Conference

BiTS Communication & Media Conference is a research conference with a large scope on communication theory and the practical application of the Social Web. Hosted by BiTS (University of Applied Sciences) in Iserlohn Germany, it directs both dedicated researchers as well as practitioning executives and managers from small and medium sized enterprises across industries.
In recent years, a trend can be observed in the way international companies make specific use of the new media. More and more companies cut their traditional marketing and communication budgets in favor of a digital word of mouth. The research conference intends to clarify, whether this trend leads to a paradigm shift and how internal and external corporate communication will develop in the future.
Through research studies and accordingly prepared case studies, the topic of Communication and the New Media is presented and discussed. Particulary backlit with regard to corporate communications and social media, impact on business organization, legal aspects etc.
Interdisciplinary audience
The conference is aimed at scholars, practitioners as well as dedicated young researchers (e.g. Ph.D. candidates) from various scientific disciplines.
Benefits of contributing
Make your research available to a broad and dedicated public and benefit from the opportunity to discuss your oppinion and results with peers.