GFMC 2015 - 2015 Global Fashion Management Conference

Integration of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and
businesses around the world. The theme of this year’s conference is, "Bridging Asia and the World: Globalization of
Marketing & Management Theory and Practice." This theme emphasizes the need for educators and business leaders to
recognize, appreciate, and understand the significance of marketing in the dynamic global world including different cultures and
cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2014 Global Marketing
Conference at Singaproe offers outstanding opportunities for business leaders and academics to share their insights and learn from
the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world.
We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).
■ Venue
Singapore is the center of South Asian Economy and one of the most global and virant cities in the world. Singapore is the world's
fourth leading financial centre, and its port is one of the five busiest ports in the world. The economy depends heavily on exports
and refining imported goods, especially in manufacturing, which constituted more than one fourth of Singapore's GDP. In terms of
purchasing power parity, Singapore has the third highest per capita income in the world. Singapore is one of the original Four Asian
Tigers. The 2011 Index of Economic Freedom ranks Singapore as the second freest economy in the world. According to the
Corruption Perceptions Index, Singapore is consistently ranked as one of the least corrupt countries in the world. Local foods such
as chilli crab, pepper crab, and drunken prawns are recommended for those who visit Singapore first time