2014 - The Fundamentals of Cross-Selling

Instructor: Jane Hennessy
Description:
Learn the importance of cross-selling additional products and services to customers and why it is the most cost-effective way to grow revenue.
Many organizations are challenged to grow revenue. It is more cost effective to sell existing customers additional products than it is to acquire a new customer. Cross-selling existing products effectively requires strategic planning and involves many parts of the organization. This session will discuss why cross-selling matters and how to develop a program to enhance revenue and meet your customers’ needs.
Why Should you Attend:
Cross-selling products and services is the most efficient way to gain additional profitability and increase the “stickiness” of your customers
Objectives of the Presentation:
The fundamentals of cross-selling ? why it matters
Low cost growth
High profitability
Great vision, poor execution
The four “Ss” of cross-selling ? seeing, sharing, sending and selling
The payoff
Industry strategies for cross-sell
Specific organizational factors for effective cross-selling
Organizational structure
Defining cross-sell
Strategy
Cross-sell tools
Compensation/rewards
Education
Teamwork
Referral agreements and accounting for revenue
Who can Benefit:
Payments professionals in companies and financial institutions
Corporate treasury personnel
Government regulators
Technology providers of payment platforms
Organizations that insure compliance with respect to payments
Quick Contact
http://www.onlinecompliancepanel.com/ecommerce/web...
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