CAM 2015 - Call for Chapters 2014 : Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Editors
Dr. Sumangla Rathore, School of Management, Sir Padampat Singhania University
Dr. Avinash Panwar, School of Engineering, Sir Padampat Singhania University
Call for Chapters
Proposals Submission Deadline: June 15, 2014
Full Chapters Due: October 15, 2014
Introduction
For release in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
The Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series addresses success factors for customer relationship management, marketing, and electronic services and its performance outcomes. This collection of reference source covers aspects of consumer behavior and marketing business strategies aiming towards researchers, scholars, and practitioners in the fields of marketing management.
Word of Mouth (WOM) remains an extensively researched marketing paradigm since 1960’s with incessant evolution in its forms and definitions. Arndt (1967) describes WOM as “an oral, person-to-person communication between a receiver and a communicator whom the receiver perceives as non-commercial, regarding a brand, product, or service". The growth of Information technology and Internet in particular, has led to the emergence of new forms of communication channels and platforms, which are not only user-friendly, but also highly interactive and provide several means to create and exchange user-generated content. In the context of growing usage of Internet and social media as a preferred channel of communication, WOM may be "e-defined" as 'eWOM', which covers all Internet-mediated informal communications directed at consumers about the ownership, usage, or characteristics of particular goods, services or their sellers where the communicator is perceived to be free of any commercial influence. This new phenomenon is creating an inevitable impact on marketing tactics and strategies adopted by the companies. Hence, in order to ride this wave of change, a clear understanding of the various factors that influence the WOM in online world is a must.
The proposed Edited book aims at covering various aspects of eWOM and social media, such as its meaning, growth, recent trends, practices, issues and main challenges. The editors seek chapters in the form of conceptual and empirical research articles and/or case studies, both in international and Indian context.
Objective
This book aims to provide relevant theoretical frameworks and the latest empirical research findings in the area so as to contribute substantially to the body of knowledge on online word of mouth. It will be written for professionals who want to improve their understanding of the subject to better plan their marketing strategies, and to tap the potential benefits from this highly pervasive and influential tool of communication.
Target Audience
The proposed publication will serve as a ready reference for the Marketing practitioners, academicians and students to understand the notion of electronic Word of Mouth and Social Technologies, and to learn from the success stories and academic research in this field.
Recommended Topics
Recommended topics include, but are not limited to, the following:
The Social Web
Electronic Word of Mouth: Concepts and Theories
Precursors to Electronic Word of Mouth
Joining the Band Wagon: eWOM Marketing Techniques
eWOM: Issues and Challenges
eWOM in Indian context
Success Stories
Submission Procedure
Researchers and practitioners are invited to submit on or before June 15, 2014, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter. Authors of accepted proposals will be notified by July 15, 2014 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by October 15, 2014. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.
All proposals should be submitted through the link at the bottom of this page.
Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2015.
Important Dates
June 15, 2014: Proposal Submission Deadline
July 15, 2014: Notification of Acceptance
October 15, 2014: Full Chapter Submission
December 15, 2014: Review Results Returned
February 28, 2015: Final Chapter Submission
Inquiries
Dr. Sumangla Rathore
School of Management
Sir Padampat Singhania University
Udaipur, (Raj.), India
sumanglarathore-AT-gmail.com