WCA 2014 - International Workshop on Computational Advertising (WCA-2014)

International Workshop on Computational Advertising (WCA-2014)
http://icacci-conference.org/website/WCA2014
Web advertising has gone a long way from its starts around 10 years ago. However, most of the ad content shown today brings little value to the users. Computational advertising is a new area that refers to finding the most relevant ads matching a particular context on the web. It is a scientific sub-discipline at the intersection of information retrieval, statistical modeling, machine learning, classification, optimization, microeconomics, large scale search and text analysis. The central challenge of computational advertising is to find the "best match" between a given user in a given context and a suitable advertisement.
The International Workshop on Computational Advertising (WCA-2014) will bring together academic and industrial researchers and users to present and discuss the most recent innovations, trends, experiences and concerns in the areas of computational advertising. WCA-2014 is affiliated with Third International Conference on Advances in Computing, Communications and Informatics (ICACCI-2014), Delhi, India.
WCA-2014 invites prospective authors to submit their original and unpublished work that demonstrates current research in all areas of computational advertising and related areas. Authors should submit their papers online using EDAS. Unregistered authors should first create an account on EDAS to log on. Further guidelines for submission are posted at: http://icacci-conference.org/website/call-papers