Fundraising 2014 - Fundraising in Diverse Cultures

Overview: In 2008, Phelps was one of a group of development professionals who conducted a survey of donors from different races, cultures and sexual orientation. The survey was designed to determine what donors from diverse backgrounds needed from the organizations they supported. The survey also asked donors to reveal situations in which they had been offended by the actions of nonprofits.
The survey revealed some clear examples of how nonprofits could improve their policies, hiring practices, and actions in order to be better positioned to receive widespread support. The workshop will review the survey methodology and results. Specific examples will help to illuminate some of the triggers that may upset donors and allow the participants to reflect upon their own actions and how they can improve their performance when working with donors no matter what the donor's background, experience and mindset might be. Analysis of the results will provide a general framework for development professionals and others to use in order to effectively diversify their donor base and to provide an environment of inclusiveness.
Those participating in the workshop can expect to:
Understand why it is important to think strategically from the donor's point of view taking into account cultural differences.
Learn how to avoid unintended cultural mistakes during the engagement process.
Achieve a deeper understanding and appreciation of diversity and inclusion.
Gain knowledge of how to unite organizational mission with donors of different cultures.
The workshop will also reflect upon some of the current work that is being done in the area of diversity and inclusiveness including the 2013 AFP Diversity and Inclusion Summit and the AFP Inclusive Giving Project in Ontario, Canada.
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Why should you attend: This session will explore what donors are looking for from your organization in order to gain their support. This session can improve your performance by providing opportunities for reflection about how you communicate with your donors. The session will provide a general framework for approaching any situation where you are not sure how to relate to your donors. We all learn from our mistakes, but wouldn't it be easier to learn from others?
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Areas Covered in the Session:
Review results of donor survey to determine what donors are looking for in order to support an organization
Real life examples of mistakes made by non profit organizations and development professionals
Tips on how to avoid unintentional cultural mistakes
Framework for approaching any situation in which you are approaching donors who are different from you
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Who Will Benefit:
Development Directors
Development Assistants
Directors of Advancement
NonProfit Board of Director Members
NonProfit Executive Directors and CEOS
NonProfit Human Resource Managers
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James K. Phelp J.D., ACFRE, is a graduate of the University of Oregon and the University of Oregon School of Law. Phelps has 24 years of nonprofit development experience in a variety of local nonprofits and affiliate of national organizations including serving as the Development Director of the ACLU of Oregon for six years. Phelps started his own consulting business, JKP Fundraising LLC in 2011 providing comprehensive development services to nonprofits.
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