TSRB 2014 - 1st Workshop on Tools for Setting Up and Running a Business in Cloud Computing (TSRB 2014)

During the last decade technology evolved in a way that resulted in huge amount of data. This evolvement imposed on enterprises, the need to automate their core processes for operational excellence while spending huge amount of money to acquire the infrastructure and the tools to do so. The data repositories developed, provided the means to accrue the significant benefit of leveraging the value hidden in information accumulated during business transactions over time to support decision making and improve performance implying additional investments for the companies.
Nowadays, this need becomes crucial for the survival of enterprises since competition becomes more aggressive, profit margins are limited, market becomes more demanding and customers seek experience of high quality and value. Even though, the cost of such infrastructures has been significantly reduced, the economic crisis limited the business budgets (especially for small and medium enterprises) in ways that could not afford setting up high performance infrastructures.
The concept of cloud computing provides the solution to address the problem of high cost by providing infrastructures that accommodate the tools needed for setting up and running a business.
This workshop invites researchers and business experts to share knowledge by introducing innovative tools for setting up and running a business in cloud computing. We expect practitioners to demonstrate business case tutorials that will introduce the sophisticated technologies and skills needed to capture transactions and process business data: (a) to operate business and (b) to find patterns and relationships from past transactions to make decisions and to improve an organization’s performance and decision making ability.
Topics
Cloud Computing: Solutions and Best Practices
In-memory Computing and Big Data
Business Suites and Underline Architectures
Advanced Management Solutions: Financials, HR, Sales, Procurement, Billing, Order Management, etc.
Advanced Knowledge-Based Business Information Systems
Decision Support Systems in Business
Enterprise Resource Planning
Customer Relationship Management
Supplier Relationship Management
Business Intelligence
Data Mining In Business
Facility Management
Customer Experience Management
Campaign Management
Marketing
Developing innovative products and services (basket analysis)
Business Discovery
Social Media